With this project there was a strict brief. Dominos was updating their menu and needed to launch a new campaign that included copy that was engaging, purposeful and memorable.
The campaign needed to address Dominos as value for money, a quality business, being fast and reliable and customisable.
02 — Creative process
I came up with the 'Craft Your Craving' campaign that did exactly that. It included sponsored social media posts, new email marketing strategy, campaign logo and tagline.
03 — Target Audience
Brief – Individuals and families aged 18-35 who value convenience, speed, affordability and delicious flavours in their pizza experience.
03 — Results
This project was a university assignment on which I scored 97/100 points.
