I recently finished studying Digital and Social Media at COLLARTS University in Melbourne. What lead me to this course was a passion for photography, writing/storytelling, design and creative direction.
My goal was to find a career that fused these areas together, and here we are. Social media marketing and creative directing allow me to bring my talents together and use them to assist brands in creating a meaningful online presence.
My main goal is to merge the creative elements of digital marketing into a cohesive brand strategy that lands you with exactly who you intended your product/service for.
I have worked in the industry for a few years now. I have helped friends and family with their business socials, taken photos for events, and other bits and bobs along the way. This is what grew my passion for the industry and lead me to studying it.
I also have over five years experience in customer service, across the hospitality industry. Here I have learnt what running a business really entails. I have seen first hand what it is like to build a business from the ground up and the strain that can cause. With my skillset, I intend to make this easier on business owners by marketing their brands effectively online.
I have extensive practice in designing and writing social media campaign proposals. I know how important content strategy is in regards to producing media that meets the marketing funnel at every stage. Proper strategy paired with digital storytelling will portray your brand in the best light possible.
COLLARTS University Melbourne - Digital and Social Media | 2023-Present |
Virtual School Victoria | 2022 |
Damascus College Ballarat | 2017-2021 |
Search Engine Optimization & Google Analytics | Digital Photography |
Brand and Content Strategy | Graphic Design |
Copywriting | Social media |
Meta Business Suite | Figma |
Photoshop & Adobe Suite | Canva |
Instagram, Facebook, Tiktok, Pinterest, Youtube, Threads and X | Sqarespace, Wix and CopyFolio |
Critical Thinking | Problem Solving |
Customer Service | Time Management |
Active Listening | Organisation |